Figuring Out Buyer Behavior Number 1

Segment: My segment is college students looking for information about careers and future job opportunities.

I interviewed three people who all agreed that my platform would meet an unmet need of theirs. They all said that a platform like Job-pedia would be extremely useful in researching jobs and careers for the future. Being able to have access to a database of careers seemed intriguing to all of the people I interviewed. From the three people I interviewed I gathered that this need did not occur at a certain time, place, or situation but rather whenever they were actively planning for their future jobs/careers. So this awareness of need does not necessarily arouse from a time or situation but instead from planning for the future. They told me that whenever they were planning for their future career that they did not have somewhere with all of the information they needed in one place.  In order to try and find a solution to their problems these interviewees would search Google, buy books on the topics, and ask guidance counselors in order to find out about their future career and necessary qualifications were. What I found from these interviews was that the awareness of the need occurred while thinking and planning for the future instead of being caused by a specific situation or time. When these people became aware of this need then they acted upon it by attempting to gather information on their own. They did this through Google, books, and guidance counselors but it became obvious that my platform, Job-pedia, would provide the solution to their needs that none of their methods could.

Conclusion

I think the segment I interviewed was very aware and represents the larger segment and their combined unmet needs. The segment would be open to a new platform which would meet their job and career needs. They are very aware of the need because people constantly think about their future and plan for their career. Because of this, people will constantly information search to learn about their careers and Job-pedia would be the perfect platform for these consumers to use.