My Venture's Unfair Advantage

1. Large Target Audience: One of the most valuable resources of  my venture is the large target audience that it appeals to. My venture encompasses a large target audience comprising of anyone in search of a job or trying to stay relevant in their careers. This is of value because the larger the target audience is, the greater the amount of products that can be sold due to large demand. This is a rare resource because finding something that most consumers need and want is difficult to accomplish.
2. Uniqueness of Product: This product is extremely unique and provides something that no other product currently does. This is a valuable resource to the company because it means that we can provide a service that no one else does. By getting a patent for our idea we can reduce the imitability of our product and secure the target audience as our customers.
3. Cheap Prices: One of the goals of my product would be to provide the services at a relatively low price to customers. Hopefully through advertising the costs for each customer could be relatively low and affordable for the extensive services provided. The platform, Job-pedia, would have a one-time flat rate to download and be free to use after that. By not making it a subscription service it reduces the likelihood that customers will stop using the platform and increases the value. This will keep the number of users high and advertisers will pay handsomely to target this audience.
4. Connection with Sales Managers: My dad has worked in sales his whole life and would be a valuable resource to have for this venture. He would be able to help sell my product and services as well as attracting companies to advertise on the platform. By helping increase the users as well as attracting advertisers, my dad's expertise in sales would be a valuable resource to this venture.
5. Technology/R&D: I would strive to create a product that is new and revolutionary from a technology standpoint. The selling point of my platform relies on it being cutting-edge and providing users with a competitive advantage in their careers. Therefore, the research and development would be a valuable resource as it includes the intellectual property of the platform which is basically what I am selling.
6. Marketable: One of the most valuable resources of this venture is the marketability of it. Everyone either needs a job or is trying to stay relevant in their career. Because of this large target audience it makes the venture very marketable. This is valuable because it will attract companies that want to advertise which will bring in extra revenue on top of the download cost.
7. Human Capital: Human capital is the skills and experiences possessed by people in a company. Since this venture is young that currently means my skills and experiences represent the human capital of this venture. My human capital is a valuable resource to this venture as I am a hard-worker and thinker who has many experiences to help guide my decisions. Also my social skills and planning skills would be useful in fleshing out this venture.
8. Connection with Social Media and Brand Managers: Being in the Heavener College of Business I could find connections to social media managers would could help advertise and develop my brand in our social media dominated world. This is a valuable resource because developing a brand that people recognize is extremely important. Customers must be aware of a service in order to use it and developing a solid brand is a way to make people aware of a company.
9. Time Management: This venture would provide customers with a service that makes their lives easier. As a result, this helps them with time management by providing all the information they need on jobs and careers in one place. This is valuable because people will spend money on things that help with time management and make their lives easier.
10. Viable for the Future: My venture would develop a platform which consists of a database of jobs and careers around the world. The technology would be current and innovative providing an exhaustive database where customers can find anything and everything they need to know about their careers. Because this is innovative technology it would be viable for years to come and this adds value by maintaining the interest of the target audience.

Top Resource
I think that my top resource for my venture is the large target audience. This is the most important resource because a product cannot be successful unless there is sufficient demand for it in the market. By having a large target audience, the product will be sold more as well as attracting companies to advertise through out product. Many of the resources are dependent on having a large target audience and therefore I believe that it is the most valuable.